• 11Jul

    Marketing in China? Never Ignore China Online Marketing

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    Chinese Media consists primarily of television, newspapers, radio, and magazines. Since 2000, the Internet has also emerged as an important communications media which is under the supervision of Chinese republic. Hence, Chinese media landscape now has become increasingly comprehensive.

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  • 22Sep

    WeChat Has Never Been Abandend in Spite of QQ MP's Impact

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    Even the beta test of QQ MP(Media Platform) has been launched last week, there’s no sign indicating that users amount of WeChat Official Accounts will be on the decline.    

    Tags: WeChat
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  • 01Sep

    What's the Next Step of WeChat after Reaching 600 Million Users

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    Tencent second quarter earnings in 2015 showed that the monthly active users are over 600million. The simple growth number cannot meet the Tencent expectation of capital markets. But the $80billion valuation may not overestimate WeChat’s possibility in future.     

    Tags: WeChat
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  • 31Aug

    Four Important Things for Online Radios Have to Do to Attract Users

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    With the popularization of mobile internet, the traditional media markets are on the decline, TV, print media even broadcasting are included. But the prosperity of automobile industry brings the second chance for broadcasting’s development.  

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  • 30Aug

    Four Tips to Engage Chinese Social Media Users

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    Does your company relish the idea of tackling overseas markets? China has more than 618 million internet-connected citizens. China’s market is hungry for new exciting products that speak to China’s cultural sensibilities. But how can your company or organization reach Asia with effective social media marketing?

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  • 26Aug

    Five Truths and Misconceptions about Social Media in China

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    If you ever played a game of Chinese Whispers then you’ll know a message inevitably gets distorted as it travels. 

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  • 24Aug

    What is the Most Important in Social Networking Services

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    “Three Low Group” means the people whose education, age and income are low. Although this situation is vulgar, according to the current situation, it is necessary to analyze the “three low” if Weibo wants to realize breaking through.

    Tags: SNS
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  • 23Jul

    Aging-people Meet New Media, What Would Happen?

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    In recent years, More and More aging-people learned to connect kids through WeChat, showing their travel photos in friends circle, even ordering taxi on APP. They have greatly interests in social connect, reading or shopping.

    Tags: New Media
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  • 20Jul

    New-Media: the Media Which Talks with the New Generation

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    Different people have different view about the definition of new media, the general answer for new media are new platforms or channels. But the traditional media practitioners have superficial recognition of new media, which caused little effect for them to dealing with the impact for traditional media from new media.

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  • 19Jul

    Why we choose New-Media ?

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    Nowadays, we have to admit that our social life have a close connection with new medias like QQ, WeChat, Weibo and so on. It means that new media has a large scale of customers which every smart enterprisers do not want to miss. Even if you can’t succeed through the new media, you can also see it as a tool which can bring you many new friends who might help you in the future. So what are the advantages of the new media?

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