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How to Do Destination Branding in China
0 CommentsDestination branding, a way to create value in the tourism industry, has been increasingly used by the destinations in China.
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China Destination Marketing Trends
0 CommentsChina is one of the key tourism markets worldwide. Hence, it has become increasingly important to keep up with the trends of destination marketing in China.
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DMOs in China Should Avoid Sloganeering & Logoneering
0 CommentsThe significance of destination branding has been realized by many DMOs in China. However, “sloganeering” and “logoneering” rather than a professional destination branding process are found among the DMOs in China.
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Social Media Marketing by Global DMO
0 CommentsThe rise of the fan economy, the popularity of WeChat and Weibo, and the diversification of digital advertising, all brought a new way of destination marketing in China.
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Four Trends in Destination Marketing in China
0 CommentsDestination Marketing in China has changed its traditional way with the fact that it has become more tourist oriented. Here below we introduce four trends in destination marketing in China.
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Destination Marketing Organization Overseas Adopting Social Media Channels in China
0 CommentsOversea destination marketing organizations often use three types of social media in China for destination marketing: Micro-blog (e.g., Sina Weibo and Tencent Weibo), SNS (e.g.,Renren and Douban), and mobile social applications (e.g., WeChat).
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What “Travel Plus Internet” Will Bring to People?
0 CommentsRecently, the national government has been actively fostering the development and implementation of “travel plus internet”. Amongst others, people are interested to understand what will this new online travel device bring to our life? Will the mobile internet develop quickly? Will smart tourism become a new trend? I will, therefore, attempt an answer to the above questions.
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Weibo May Become the Main Field of Destination Marketing
0 CommentsOnce upon a time, s social media marketing had a great reputation and the social platform such as Weibo once hit the new height fiercely. When different industries are carrying out a variety of social marketing campaigns, the travel industry is relatively low.
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Weibo’s Chance in the Field of Online Travel
0 CommentsRecent news is about Weibo moving into the field of travelling. With the more and more choices about travelling for users, as the biggest social media in China, it can use its content aggregation, sharing, communication advantages to involve into the travel industry.
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五大理由告诉你社交大咖对于旅游营销的重要性
0 Comments社交媒体革新了每个从事营销的产业，当然旅游业也毫不意外。从探究旅游目的地到探究预订行程，分享行程，在互联网时代，社交大咖活动起到了至关重要的作用。73%的人需要从Facebook, Instagram和Twitter上参考旅行建议及旅行感悟。而超过一半的用户说Twitter在选择旅行品牌这个方面帮助到了他们。
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