• 29Jul

    Integration of Traditional Media with New Media: The Success of All Media Marketers

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    With Chinese audiences becoming more and more savvy at mobile devices, media marketers should never forget to integrate new media marketing solutions with traditional media ones as traditional media still take the significant position nowadays in China.

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  • 24Mar

    The 5 Biggest Influencer Marketing Trends For 2016

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    Influencer marketing emerged seemingly overnight. Brands first started paying YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram, blogs, Snapchat, Periscope, Twitter, Facebook).

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  • 24Nov

    7 Steps for a Successful Content Marketing

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    By providing valuable and relevant content to address users’ concerns, you can activate a viral marketing and gradually foster the audience’s trust and loyalty towards brands.    

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  • 18Nov

    Understand Content-driven Business

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    What is content? The following is the answer given by website owners 10 years ago, “Content combined with external links is at the heart of marketing”. If we follow this pivotal concept, SEO’s results would be maximized and the content we are referring to includes websites’ content, which mostly consists of words and texts.    

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  • 15Nov

    Content Marketing: How to Tell an Unforgettable Story

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    A master said: the essence of content marketing is to create bluffer. The content you generate, no matter whether it’s high quality or not, should be transmitted and shared by all means. When someone finishes reading your story and with skepticism shows no interest to take a second look at it, do you feel frustrated?    

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  • 27Oct

    How Can We Succeed in Marketing Without Sufficient Funds and Resources

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    Nowadays, the costs of a marketing strategy do not necessarily guarantee its successful outcome. Therefore, economic investments on a determined campaign do not promise an effective boost in sales or customers’ satisfaction. Branding through enormous capital resources is no longer a transmission strategy that fits the current Internet era, neither can its practical results be tested.    

    Tags: Marketing
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