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China’s Social Media Landscape in 2017
0 CommentsThe outlook of China’s social media landscape is very promising and won’t stop growing.
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Current Situation and Trends of China’s TV Media Market 2017
0 CommentsThough China’s TV consumption and ad spending have decreased, TV is still the most important media for Chinese advertisers.
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Social Media Marketing in China
0 CommentsSocial media is broadly used in China that any global marketer should have some knowledge about social media in China.
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Advantages and Process of Media Buying in China
0 CommentsMedia buying is vital for companies in China as it is one of the key parts in the whole advertising process in China market.
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China All Media, Dynamic With Opportunities
0 CommentsSince China all-media landscape is extremely dynamic and complex, crossborder marketers need to understand and adapt their China marketing strategies, along with their marketing plans to the ways that Chinese audience use China all-media today, especially in terms of Chinese digital marketing.
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Chinese Social Media: A Must for China Digital Marketing
0 CommentsWechat and Weibo currently dominate Chinese social media landscape. In the last year or so, Wechat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are significant differences between the platforms, both Wechat and Weibo offer attractive opportunities for China’s marketing.
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What will happen on Big Data Marketing in 2016?
0 CommentsTwo big events happened on Big Data Marketing in late 2015. Tencent set up cooperation on Big Data with Dentsu Aegis Network and Group M respectively; the cooperation between top media platforms and two major media agencies, as a big step forward, breaks up the relatively isolated state of Big Data industry.
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What Other Platforms Can Marketers Rely on if WeChat Loses Its Dominance?
0 CommentsGiven the fact that WeChat’s PV is gradually declining, concerns rise regarding people’s willingness to rely on this platform as the only main source of information. As a consequence, experts do not exclude the possibility that WeChat may, in fact, disappear from the public eyes. If this would happen, it comes naturally to question ourselves on the social alternatives marketers could use in order to promote their brands.
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Four Important Things for Online Radios Have to Do to Attract Users
0 CommentsWith the popularization of mobile internet, the traditional media markets are on the decline, TV, print media even broadcasting are included. But the prosperity of automobile industry brings the second chance for broadcasting’s development.
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Four Tips to Engage Chinese Social Media Users
0 CommentsDoes your company relish the idea of tackling overseas markets? China has more than 618 million internet-connected citizens. China’s market is hungry for new exciting products that speak to China’s cultural sensibilities. But how can your company or organization reach Asia with effective social media marketing?
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