-
A Few Insights into China’s Advertising Market in 2017
0 CommentsIn 2017, the growth of China’s advertising market will continue to outpace other large international markets.
Read More
-
China's Social Media Content Marketing in 2017
0 CommentsIn 2017, social media will continue to serve as an important part of online interactions in China.
Read More
-
The Change of Cross-border E-commerce in China
0 CommentsChina is a key market for cross-border e-commerce business as it shifts to a consumption economy fueled by a growing middle class.
Read More
-
A New Form of Destination Marketing in China
0 CommentsIn the last 1 or 2 years, destination marketing has seen the rise of the fan economy, the rapid growth of We-media and the diversification of internet advertising, which has brought a new way of thinking about the industry.
Tags: baidu Destination Destination Advertising Destination Marketing Organization DMO Internet Marketing KOL China WemediaRead More
-
How to Invite Tastemakers and Influencers for PR Event in China
0 CommentsInviting KOLs such as tastemakers and influencers is very crucial for event PR in China. Specific process includes finding them, pitching them, and staying besties with them.
Read More
-
Common Mistakes in China’s Global Marketing
0 CommentsSome common mistakes may be made in China’s global marketing by Chinese marketers.
Read More
-
How to Do Destination Branding in China
0 CommentsDestination branding, a way to create value in the tourism industry, has been increasingly used by the destinations in China.
Tags: Destination Branding in China Destination Marketing Destination Branding Marketing Destination Brand ChinaRead More
-
The Importance of PR Strategy for Events in China
0 CommentsWhether you are hosting an event or attending one in China, you need to have a serious consideration about PR strategies.
Read More