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浅谈如何打造个性化营销
0 Comments本文以全球进入互联网时代为背景，围绕个性化营销，从两个方面探讨了如何实现这一营销策略，首先是建立有针对性的受众群体，其次是要充分利用通过各种渠道获得的数据进行归类与分析，从而打造高效的、定制化的营销内容。
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QQ Media Platform: Tencent Alone Can Have a Good Command of Two Complementary Platforms
0 CommentsTencent is scheduled to launch the limited beta test of QQ Media Platform (mp.qq.com) from 2 PM to 6PM on September 16th.
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Microblog E-commerce VS WeChat E-commerce
0 CommentsIn pace with the rising of E-commerce, this article is aimed at comparing the marketing effects of the two commonly used social platforms: Microblog and WeChat, so as to give further guidance to select the most appropriate and valuable online channels that benefit both the marketers and the suppliers.
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Facebook正变成网上商城
0 CommentsFacebook目前有超过4500万个页面。经过这个变化，页面所有者将能利用两个新的部分进行商业活动。Facebook从7月份测试，允许零售商从他们的页面展示销售他们的产品。同样，服务部分，旨在提供专业服务，让企业强调产品。
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Marketing in a Personalized Way
0 CommentsPersonalized business plays a more important role in a world that is bursting with innovative information and interactive networking. Under this circumstance, it is urgently required to perform a research on the personalized groups who are highly acceptable to the new things that are springing up in China, in a bid to facilitate the marketers to maximize the effect of marketing.
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如何在Twitter平台上充分展示视频内容
0 CommentsFacebook视频内容在2015年的表现优于其它形式的内容，其次是流媒体。而此现象对于Twitter也是一样。早在六月份网络视频播放就进入了高峰期，调查显示，多达82%的Twitter用户会在网上观看视频，而这些用户中的90%会选择在移动设备上观看。
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Forms and Features of Multimedia Advertising in Internet Marketing
0 CommentsFor business organizations, there is no doubt that Internet Marketing means more than a promotional channel, it is a shortcut towards successful branding and profitable operation. Therefore, for the purpose of entering the market in a steady and solid manner, a good understanding of forms and features of multimedia advertising is definitely a must for the marketers, so as to facilitate them to approach the target audience efficiently.
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五大理由告诉你社交大咖对于旅游营销的重要性
0 Comments社交媒体革新了每个从事营销的产业，当然旅游业也毫不意外。从探究旅游目的地到探究预订行程，分享行程，在互联网时代，社交大咖活动起到了至关重要的作用。73%的人需要从Facebook, Instagram和Twitter上参考旅行建议及旅行感悟。而超过一半的用户说Twitter在选择旅行品牌这个方面帮助到了他们。
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The Truth You Have to Know about Marketing in Micro Era
0 CommentsAbstract: Internet seems more open from blogger era to new media era, while people’s voice right more concentrated.
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Which Direction Shall Marketers Target at for Enhancing Mobile and Internet Advertising?
0 CommentsMobile advertisement is no longer something new, but the trend of this field in the coming years is still there to be explored and discovered. On the basis of the current situation about mobile advertising industry, four directions in regard to the potential promotional platforms are highlighted with detailed analysis by the author, in an effort to direct the marketers to be an insightful decision-maker.
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