How to Embrace Mobile Marketing

Mobile internet is the most popular field currently. No other products can like smart phones penetrate into various of markets in such amazing speed. It is a great chance for marketer to contact their customers anytime with this new device.

However, they also face the challenges in the mobile internet era. No matter starting from the absolute value or comparing with television, internet and other media, they need to know how much brand advertising space mobile media can create for the target audience, and then realize the elevation of sales.

Based on the continuous increasing of spending in mobile advertising, only stable performance indicators can lead the markers to invest this new media and finally achieve capital gains with the chance. But it is not the only chance for the media but the best combination of media which can realize the best effect.

Explosive growth

Smart phones only take only 4 years to take the position of other mobile products. The market share in America rose to 62% but the others’ market share drop to only 38%. According to the great increasing of phone amount, the absolute growth rate of smart phones must be higher.

With the popularity of mobile device, if do not pay attention to taking some effective actions, the result it leads is overwhelming. What the mobile device means to advisers is the reason why the advertising business becomes so challenging. But the answer of it is changing rapidly.

Opportunity and strategy

Many people advise that advertising spending should closely linked with the time of media launching. If the mobile device uses the same method, only in America, it will produce 12 trillion dollars business opportunities. People will spend 12% time using their mobile devices but only 3% money is used on the media launching.

We can use immaturity to explain the investment gap but there are still other reasons.

Many evidence proves that lacking a widely accepted and reliable index is the key reason why the advertising spending stops increasing for a long time.

So it is necessary to find a widely accepted and reliable assessment method which can help marketers dedicate to making strategies or they will not put mobile advertisements into the correct marketing system.

Challenges

Every people engaged in mobile terminal monitoring know that mobile terminal environment means the unique challenge: the third party cannot use the cookie on mobile device all the time because there are no such programs in it. Meanwhile, the only identification number does not exist which can cross the mobile terminal websites and applications. In these kinds of methods, because of no comparison of reaction, it is difficult for marketer to find the difference between those two groups.

So I give marketers the following 4 suggestions.

Firstly, do not forget the stated targets. Implementing a brand promotion about mobile device must aim at specific successful matters and return on investment.

Secondly, to ensure that agents and media partners will conduct corresponding adjustment according to the specified business performance.

Thirdly, do not use special index to optimize or measure the situation of brand advertising campaigns. Click rate is no doubt the effective testing index to direct marketing but not the brand advertisement.

Finally, make full use of the mobile terminal media real-time property. Using all kinds of technology and advertising network and media cooperation will be helpful to real-time monitoring performance during the activity as well as can ask partners to give some appropriate advices to make some adjustments.