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New Media Trend and Marketing Value in China in the Next Decade
0 CommentsIn the next decade, China’s consumer structure will be undergoing great changes, featuring 500 million consumers from the 80s, 90s or even 00s generations. Therefore, enterprises that spot the features of these consumer groups will have an opportunity to make a difference in the future’s competitive market.
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Analysis of New Media Behaviors by the Old
0 CommentsA survey indicates that senior citizens in China have a strong preference for the use of new media. Statistics collected from Jinan and Jinhua in 2005, showed that 70 out of 121of elderly people, who had no previous knowledge of basic computer skills, would like to learn about surfing the net, constituting the 78% of the interviewed.
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Reconsideration About Data Journalism in an Era of New Media
0 CommentsThe appearance and development of data journalism has gradually changed the structure and pattern of news outlets in media. It follows a series question about the origins of data journalism and, considering its success in the media market, the reasons behind its upgrade to the current status. Moreover, concerns also rise about the potential difficulties linked to the use of data journalism. This article attempts to give a deep dive and detailed analysis to these questions.
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Recognition of Traditional Broadcasting in New Media Environment
0 CommentsIn pace with the fast-change new media, broadcasting, as one of the traditional media, has an urgent need to understand the ever-changing media market, reconsider its self-judgment, and define their own market position or direction.
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7 Questions New Media Marketers Should Know
0 CommentsThis is surely a fantatic era for internet users, especially because anything seems to be attainable. However, despite all the excitement, marketers and professional internet users should reflect on the most valuable tools for their media and marketing strategies. New media campaigns need to be approached by a specific rationale which contains a precise objective. Here are the seven questions that can help you clarify your doubts.
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Opportunities and Challenges of Traditional Print Media in the Era of Internet
0 CommentsFacing the impact of new media, traditional print media should resort to internet to elevate the transformation and upgrading, the profound integration with new media, the application of new technologies and finally find the new mode suit for itself.
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How to Embrace Mobile Marketing
0 CommentsMobile internet is the most popular field currently. No other products can like smart phones penetrate into various of markets in such amazing speed. It is a great chance for marketer to contact their customers anytime with this new device.
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Aging-people Meet New Media, What Would Happen?
0 CommentsIn recent years, More and More aging-people learned to connect kids through WeChat, showing their travel photos in friends circle, even ordering taxi on APP. They have greatly interests in social connect, reading or shopping.
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New-Media: the Media Which Talks with the New Generation
0 CommentsDifferent people have different view about the definition of new media, the general answer for new media are new platforms or channels. But the traditional media practitioners have superficial recognition of new media, which caused little effect for them to dealing with the impact for traditional media from new media.
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Why we choose New-Media ?
0 CommentsNowadays, we have to admit that our social life have a close connection with new medias like QQ, WeChat, Weibo and so on. It means that new media has a large scale of customers which every smart enterprisers do not want to miss. Even if you can’t succeed through the new media, you can also see it as a tool which can bring you many new friends who might help you in the future. So what are the advantages of the new media?
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