Review Small and Medium Size Enterprises’ Social Brand Marketing

The popularity of Weibo started in 2009 and many enterprises used Weibo marketing in the social marketing area in 2011. But when it come to 2013 and 2014, WeChat started to be prevalent. At this situation, enterprises began to use WeChat marketing and it continued to present.

We constantly visit Beijing, Shanghai, Guangzhou and even silicon valley. We listen to all kinds of masters analyze WeChat and Weibo marketing and try to learn from their experience and use it in daily life. We adopt various methods to get rid of the control of social media, which leads to the slow development of enterprises. All people are busy with the online campaigns and focus on attracting people with prevalent H5, vulgar social relationship and coarse marketing strategies.

But it does not work. After the climax, everyone thinks they lack something. In the new environment of new media, discipline cannot be ignored. How to create the correct, effective, and practical marketing strategies is what we need discuss.

First of all, we should know social marketing brings what to the brand.

Social media provides the users with the power of speaking and choosing. People can learn the information matching with the brand from the social media. At the same time, the brand can create a higher image and finish the loyal wishes. Unfortunately, most brands still use the vulgar methods to run their brands. They do not truly listen to their costumers and meet their needs. This result in the effect being in vain. If a brand wants to earn the users’ favor, it must make sense what it is expressing and it must promote the process of socialization. In a word, it is a kind of responsibility and it helps users to change their spiritual situation

You should not be confused by the untruthful concepts but persist in the essence of brand strategy. It is crucial to find the strategy foundation supplemented some reasonable methods in the social media era.

What is the core in this social media era?

Firstly, it should be the people. In every marketing battle, everything should be designed according to your costumers’ need. What we should focus on is their culture political belief, value, the system of planning, moral ethics and other social elements.

When it comes to execution, any carelessness should be avoided and details determine the success or failure.

In addition, traditional media should include in the socialized media besides social media.

Socialized marketing can be not only online, but also is affected by offline social facts. Even offline socialized market has a greater influence.

Secondly，social media and network is a part of the socialized process we are staying. But it cannot totally replace the influence of socialized marketing. 

Thirdly, traditional media also plays an important role in the system. They are still a big entrance of brands flow through integrating with new media methods and uprating the TV programs.

Finally, you will find the traditional marketing theory still has important guiding significance in the aspects like the analysis of the user, the product positioning, the channels, the determination of price range and so on.

In the social media era of brand marketing, we must put forward our solutions according to the brand strategies and adopt the social methods resort to the brands needs. Furthermore, socialized marketing is not only the social media marketing but the new media marketing integrated with the traditional media and other kinds of marketing.