What is the Most Important in Social Networking Services

“Three Low Group” means the people whose education, age and income are low. Although this situation is vulgar, according to the current situation, it is necessary to analyze the “three low” if Weibo wants to realize breaking through.

Firstly, continue to occupy the “low” city.

In the fast-changing internet market, capital market prefers the growth users to the business model.

With the saturation of first and second-tier cities, “low” cities have become the largest field for the growth of Weibo monthly active users.

When opportunities come, Weibo promoted the strategic cooperation with the vendors of TV entertainment, films and mobile phones besides participating in the Spring Festival Red Pocket battle. To expand users’ coverage through these influential marketing channels, the penetration rate in “low” cities obviously elevates. With the narrowing of the difference of regional mobile internet access, the user scale in “low” cities still has the potential to expand.

Secondly, flight for low age users.

In this case, the low age users mean the young users. They are essential force to promote the development of internet. Except the general environment, what is the meaning of fighting for these young users? The first is keeping even expanding the position of the preferred platform used for interaction between fans and stars.

In the era of entertainment, young users have higher sensitivity for the fangles. They can create brand new network hot words through join campaigns. By contrast, they rather look forward to show their own value. 
The average of VV a day has been four times bigger than the amount of half a year ago. Young users have been the main force of Weibo media strategies and make the foundation for future releasing of media advertising products. The last but not the least, young users can drive the people surrounding to be more active.

Thirdly, lower the threshold as far as possible.

Having the ever-increasing users and the stabile activeness, Weibo is qualified to have more attempts. The next need to do is perfecting the rules and lowering the threshold of participating in social marketing as far as possible.

Formulating perfect rules is the significant premise of providing services. 
One former criticism said that Weibo’s commercialization damages the experience of users. In some ways, it pays for some third-parties’ rough marketing behaviors. So Weibo issued some relevant regulations to crack down the false and harassment information.

Lowering threshold is more like an attitude. It welcomes all enterprises to establish, expand or even convert the brand influences under the precondition of obeying regulations. In order to help enterprises build up their confidence, Weibo need provide more abundant and efficient business products, even help enterprises realize the innovation of business mode.
    
In addition, after more than two years’ accumulation, Weibo starts to have some achievements; it expands the rate of user coverage and elevates the sale efficiency of variety show. It lets more and more enterprises promote their images resort to hot variety shows. Of course, it is also necessary to stimulate customers to deliver. Weibo still need to attempt in other areas.
Helping enterprises dig business mode is crucial for Weibo’s vertical strategy propulsion. In the process, Weibo also need pay attention to the challenges from WeChat.