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The Social Media Platforms You Must Understand for Marketing in China
0 CommentsWe used to believe the Weibo was going to out when the WeChat rising. And we also found Weibo was getting warm again when we in the dispute of where the WeChat to go. Actually, neither of these two mainstream social media platforms is going to be replaced in the near future.
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Ten Strategies of Social Media Marketing
0 CommentsMarketing through online social media, like Weibo and WeChat, has been known by many middle and small size enterprises. It can seize targeting customers and provide feedback in a more interactive and low-cost way. Many big companies are also investing in social media marketing, aiming to make breakthroughs in marketing.
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How to Do Marketing in the New Era of China Mobile Advertisement
0 CommentsVivaki China Managing Director Chen Ji believes that although mobile advertising at present is still accounted for very low proportion of Internet advertising spending, less than 10%, but...
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Internet Prophet Kevin Kelly Tell You Four New Trends of the Internet
0 CommentsSilicon valley spirit godfather, science and technology business prophet Kevin kelly arrived in guangzhou to talk his view of big Internet trends over the next 20 years.
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Five New Strategies for Online Mobile Marketing in China
0 CommentsTo break through in the mobile Internet marketing, you need not only to fully understand the Internet platform, but also to be more targeted and seize the user's attention over a long period of time.
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Knowing Customer’s Psychology Helps You Do Good in WeChat Marketing
0 CommentsFrom a psychological point of view, the effect of WeChat is significantly bigger than the influence of Weibo which is thanks to WeChat "interactive" advantage.
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Ten Trends You Must Know about China New Media Marketing
0 CommentsInstitute of journalism and communication (Chinese Academy of Social Sciences) and China social sciences academic press jointly issued the blue book " Annual Report on Development of New Media in China 2015". The blue book pointed out ten trends on the development of China new media.
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Ten Things You Must Know about China Tourism Market
0 CommentsHurun Report recently published "The Chinese Luxury Traveler 2015". This is the 4th version of the annual report. The 40 pages professional report go deep into many aspects of China high-end travel market, including travel decision making process, social media preference, travel tendency, retail and sales.
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How to Make Marketing Better in China-Precision Is Very Important!
0 CommentsWhat is the real precision marketing? The real precision marketing is to dig and meet the needs of the user, rather than simple correlation.
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Ctrip+eLong, Dominating China Online Travel Market
0 CommentsRecently, there are some bold actions in China online travel market. Ctrip, the leader company in this field, is trying to merge with eLong, which is the second largest player. Meanwhile, their competitor Qunar.com raises $800 million. It is worth to note that, if Ctrip merges with eLong, it might become monopoly. Ctrip is currently taking 50% of the market share. And it is investing and acquiring some leading companies in other aspects of this field like ticketing and hotel fields, trying to achieve domination.
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