-
How to Do Marketing Under the Big Data Area
0 CommentsNowadays, we all feel that the big data area is coming, but this is only a hazy feeling. For marketers, how to reflect the marketing management value, how to realize marketing innovation, are the questions deserve their notices. At least you can pay attention to the follow contents.
Read More
-
15 Mind-Blowing Stats About Content Marketing
0 CommentsWe've all been to marketing conferences where at least one executive gets on stage and declares, "Content is king." For good reason. The industry is finally at a point where every marketer understands the value of great content.
Read More
-
Six Iwom Promotion Platforms in China
0 CommentsIt is widely known that that there are many ways of Iwom in China, so here, I will tell you the most helpful and popular six platforms for your reference.
Read More
-
Key Research Insights For B2B Marketers
0 CommentsEarlier this year, Econsultancy and Adobe surveyed more than 800 global B2B digital marketing professionals in order to understand the key priorities, trends, and challenges for B2B digital marketing. Those results have been gathered in “B2B Digital Trends 2015” giving marketers an unprecedented look at the unique characteristics of B2B vs. B2C and provides insights into variations among the largest subsectors within B2B.
Read More
-
Aggregation Theory
0 CommentsThe value chain for any given consumer market is divided into three parts: suppliers, distributors, and consumers/users. The best way to make outsize profits in any of these markets is to either gain a horizontal monopoly in one of the three parts or to integrate two of the parts such that you have a competitive advantage in delivering a vertical solution.
Read More
-
Don't Neglect the Brand Community in the Process of Marketing
0 CommentsNo matter online or offline, the comments of loyal consumers are powerful tools for promoting the brand. So, it is important to build your own brand community which is consisted of many loyal customers.
Read More
-
Building Segments for Digital Marketing
0 CommentsSmart segments and personas are wingmen in the flight toward personalized customer experiences and precise media and content targeting. Customers increasingly expect a personalized experience, yet many marketers feel their segmentation skills are lacking. They struggle to define realistic goals and build a useful data model to support segmentation and personas. It can be challenging for the business analyst to know which statistical approach to use, since there are so many options.
Read More
-
How do You Play the Role of Your Brand?
0 CommentsNowadays, brands like to build brand-personification on social media platforms. But What’s brand-personification and how to shape it? Please follow me.
Read More
-
Why we choose New-Media ?
0 CommentsNowadays, we have to admit that our social life have a close connection with new medias like QQ, WeChat, Weibo and so on. It means that new media has a large scale of customers which every smart enterprisers do not want to miss. Even if you can’t succeed through the new media, you can also see it as a tool which can bring you many new friends who might help you in the future. So what are the advantages of the new media?
Read More
-
The Marketing Rules You Must Know When Serving Your Customers!
0 CommentsIn the Post serving era, the biggest difference of the product is that it changed from“ the producer design” to “the consumer design”. This is the transformation and recreate process of the product and it needs to obey three rules.
Read More
