Ctrip+eLong, Dominating China Online Travel Market

Recently, there are some bold actions in China online travel market. Ctrip, the leader company in this field, is trying to merge with eLong, which is the second largest player. Meanwhile, their competitor Qunar.com raises $800 million. It is worth to note that, if Ctrip merges with eLong, it might become monopoly. Ctrip is currently taking 50% of the market share. And it is investing and acquiring some leading companies in other aspects of this field like ticketing and hotel fields, trying to achieve domination.