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How to Work with KOLs in Chinese Market
0 CommentsKOLs are influencing Chinese consumer’ behaviors, so we should know how to work with KOLs in Chinese market.
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A Few Insights into China’s Advertising Market in 2017
0 CommentsIn 2017, the growth of China’s advertising market will continue to outpace other large international markets.
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Digital Marketing Trends That Will Sweep China in 2017
0 CommentsDigital marketing trend in China is very different from what in the US and Europe.
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The Change of Cross-border E-commerce in China
0 CommentsChina is a key market for cross-border e-commerce business as it shifts to a consumption economy fueled by a growing middle class.
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China's Digital Marketing Trends
0 CommentsTo apply effective digital marketing strategies in China, you should be informed of some digital marketing trends.
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China’s Advertising Market Entering a Transition Period
0 CommentsWith the recession of China’s economy, net advertising revenue grows slowly, but digital advertising spend is rising.
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PPC vs SEO in China Market
0 CommentsSEO and PPC (pay-per-click) are the two basic options for boosting traffic to your website. Choosing between PPC and SEO, however, is difficult.
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Challenges and Opportunities that China’s Event Industry is Facing
0 CommentsChina’s event industry is a market facing challenges and opportunities, thanks to the sustainability strategies brought by the Chinese Green MICE fulfillment.
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Qunar’s Internal and External Problems due to the Joint Sanction of Airlines
0 CommentsSince October last year, news of Qunar.com, except for CEO Zhuang Chenchao’s personnel change, has barely been exposed in the public eyes after the combination of Qunar.com and Ctrip. At the beginning of this year, Qunar.com was in a dilemma, facing a difficult situation arising from problems of internal organizations and external partners. 8 airline companies were rejecting to continue cooperating with Qunar; meanwhile, CEO Zhuang Chenchao, CFO Zhao Jinlu, COO Peng Xiaomei and other senior executives submitted their resignation simultaneously; share price saw a slump of 17% and market value was shrinking.
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