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The Emerging Markets Group in China
0 CommentsWith the change of the mainstream consumer groups, the communicative influence of mass media, such as TV, has fallen. More and more people no longer watch TV programs, however, the price of TV devices has been raising sharply.
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The New Edition of China Advertisements Law: Things You Must Know When Doing Marketing in China
0 CommentsThe New Edition of China Advertisements Law, which was seen as the most severe ads law in the history, issued in September 1st. Except making some rules of the product and service progress more precise, it also referred to the word ”spokesman” many times. As a big event in the ads circle, adman must make a research on those new laws.
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China Distributor Agreements: A Relatively Easy Way to Sell Your Products into China
0 CommentsFor most American SMEs, getting their products into China and then marketing, selling and delivering them is a difficult and massive task. Using an experienced Chinese distributor or distributors is oftentimes the best way for these companies to accomplish these things.
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Offline Mobile Payment Investigation: Discount is More Attractive than Allowance
0 CommentsThe majority of users have used the e-payment, and the male users’ rate in big city is higher. The main reason of people using e-payment are the convenience and the discounts. But in the offline environment, the security of e-payment is the most worrying question. With the popularity of smart phones and O2O, more and more consumption scenarios are exploited and displayed, so the importance of offline consumption is more and more obvious in e-payment.
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What's the Next Step of WeChat after Reaching 600 Million Users
0 CommentsTencent second quarter earnings in 2015 showed that the monthly active users are over 600million. The simple growth number cannot meet the Tencent expectation of capital markets. But the $80billion valuation may not overestimate WeChat’s possibility in future.
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Why Your Content Plan Must Include Interactive Content
0 CommentsFrom Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.
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4 Tips for Entering Brand New Markets
0 CommentsChoosing which markets to expand into, and when to do so, is a crucial decision for startups. Done right, new market expansion can expose new revenue streams, catalyze user acquisition and drive a startup forward towards profitability. Done wrong, startups can end up sinking huge amounts of human and financial capital into dead-end initiatives that have the potential of leading directly to business failure.
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The Marketing Rules You Must Know When Serving Your Customers!
0 CommentsIn the Post serving era, the biggest difference of the product is that it changed from“ the producer design” to “the consumer design”. This is the transformation and recreate process of the product and it needs to obey three rules.
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Chinese Mobile Users Entertainment Behavior Report in 2014
0 CommentsMobile marketing in China, this report will tell you Chinese mobile netizens' performance in moblie entertainment in 2014.
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