-
6 Travel Trends You Must Know in 2017
0 CommentsA brief of the big trends in outbound and inbound travel as well as some hot topics affecting the tourism sector.
Read More
-
A Peek into China’s Inbound Tourism Market
0 CommentsChina's inbound tourism market grew steadily in 2015 with higher quality products and services.
Read More
-
How to Work with KOLs in Chinese Market
0 CommentsKOLs are influencing Chinese consumer’ behaviors, so we should know how to work with KOLs in Chinese market.
Read More
-
A Few Insights into China’s Advertising Market in 2017
0 CommentsIn 2017, the growth of China’s advertising market will continue to outpace other large international markets.
Read More
-
The Change of Cross-border E-commerce in China
0 CommentsChina is a key market for cross-border e-commerce business as it shifts to a consumption economy fueled by a growing middle class.
Read More
-
China’s Advertising Market Entering a Transition Period
0 CommentsWith the recession of China’s economy, net advertising revenue grows slowly, but digital advertising spend is rising.
Read More
-
Online Public Relation in China
0 CommentsPR (Public Relations) can help improve the brand image and online PR campaign creates bigger influence with relatively lower costs.
Read More
-
Chinese Social Media: A Must for China Digital Marketing
0 CommentsWechat and Weibo currently dominate Chinese social media landscape. In the last year or so, Wechat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are significant differences between the platforms, both Wechat and Weibo offer attractive opportunities for China’s marketing.
Read More
-
Trend of HTML5
0 CommentsIt’s no doubt that HTML5 has been a hot topic in the front-end web development field for few years now and it has completely changed the way developers design web applications. From desktop browser to mobile APP, a new kind of language and new standards are strongly influencing various operating platforms.
Read More
-
Qunar’s Internal and External Problems due to the Joint Sanction of Airlines
0 CommentsSince October last year, news of Qunar.com, except for CEO Zhuang Chenchao’s personnel change, has barely been exposed in the public eyes after the combination of Qunar.com and Ctrip. At the beginning of this year, Qunar.com was in a dilemma, facing a difficult situation arising from problems of internal organizations and external partners. 8 airline companies were rejecting to continue cooperating with Qunar; meanwhile, CEO Zhuang Chenchao, CFO Zhao Jinlu, COO Peng Xiaomei and other senior executives submitted their resignation simultaneously; share price saw a slump of 17% and market value was shrinking.
Read More
