• 20Nov

    Marketing Tips for Healthy Food Brands

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    As people’s demand for healthy food grows, the marketing strategy for healthy food becomes increasingly important.

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  • 18Sep

    Bleisure Travel: The New Way to Balance Work and Life

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    Bleisure travel, a mix of business and leisure, has become a growing trend in 2017.

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  • 29Aug

    Significance and Trends of Business Tourism

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    Business tourism is expected to be one of the fastest growing markets for travel suppliers to lay emphasis on in the years ahead.

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  • 10Aug

    What Role Is AI Playing in the Marketing Field?

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    AI has been applied and incorporated in popular culture for years, and now it may soon dominate the field of marketing. AI (Artificial intelligence) technology has always been a hot topic in recent years, and it actually covers a wide range of different technologies. To be specific, any technology that seeks to mimic human intelligence can be called AI, including various capabilities such as voice and image recognition, machine learning techniques and semantic search. AI has been applied and incorporated in popular culture for years, and now it may soon dominate the field of marketing. The next step or we can say the new trend of AI is to get the most out of data by AI technology. Here are some tried-and-true examples of AI marketing:

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  • 07Aug

    MICE Tourism and Its Significance for Destinations

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    MICE tourism can contribute significantly to the local economic development of a destination. In the context of travel, the term MICE refers to Meetings, Incentives, Conferences, and Exhibitions. When it comes to MICE market, we can explain it as a specialized niche group dedicated to planning, booking and facilitating conferences, seminars and other events.

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