In 2017, the total number of monthly active devices of China’s Mobile Internet was stable at more than 1 billion, but the year-on-year growth rate showed a declining trend month by month, which indicated that the demographic dividend was almost exhausted. China’s mobile intelligent terminal has been continuously penetrating in third-tier cities and below. Mobile Internet has been widely used.

In Dec 2017, the proportion of female mobile intelligent terminal users increased slightly to 46.8%. Moreover, China’s mobile intelligent terminal users were still dominated by young people. The proportion of users under 35 years old accounted for 69.9%. However, the proportion of users aged over 36 years old continued to rise. Mobile intelligent terminal users from Top 10 provinces of China accounted for nearly 60% of the total. Among them, Guangdong, Jiangsu, Henan have the highest proportion of users.