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2015 China Overview TV Research
2015 China Overview TV Research presents the whole picture of China’s TV media in 2015 with abundance data evidence. It provides information in terms of national overall TV coverage rate, time-spent on TV watching, all-level TV program coverage as well as TV watchers’ profile. Chinese TV ads research is also included in this report.
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2015 China Overview The Rich Market Report
2015 China OverviewThe Rich Market Report highlights 2015 China market description of the rich, including the number and their assets. Moreover, it describes the entertainments, sports and gift-giving brands the rich prefer.
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2015 China Overview Tourism Market Report
2015 China Overview Tourism Market Report highlights 2015 China tourism market status, including the overview of China’s inbound and outbound travel, traveler’s preferences as well as popular destinations both domestic and overseas.
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德国媒体市场研究
电视在德国全媒体中占据了最具重要的位置，主要体现在较高的接触率和广告支出两个方面。尽管德国的互联网普及率达到近90%，但其社交媒体渗透率较欧洲其他国家相比偏低，主要原因是德国严谨和低调的态度。
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俄罗斯媒体市场研究
尽管俄罗斯互联网的普及率持续走高，但电视媒体仍是俄罗斯人获取信息的主要来源。与其他国家不同的是，俄罗斯的主流媒体以本土化为主，如社交媒体VK、OD。
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2016 China Overview 广播电台
2015年，中国广播收听市场总量整体小幅下降，区域市场表现不一。然而，全国车载收听市场继续增长，并成为唯一增长的场所。
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2016 China Market Overview 户外媒体
中国的户外媒体发展十分迅速，它也是继电视、网络媒体之后的第三大广告媒体。户外广告由过去较为单一的路牌、喷绘广告发展到今天的户外广告电子显示屏、楼宇内数字标牌等多种形式。
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2016 China Market Overview 移动互联网
近几年来，中国移动互联网的用户规模持续上升，市场价值已超过23,000亿元。流量费将不再主导中国移动互联网市场，取而代之的则是移动生活服务和移动营销的快速崛起。此外，沟通、娱乐、生活工具是移动互联网用户高频使用的APP分类。
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2016 China Overview 电视
近十年来，中国电视媒体所覆盖的人群已经趋于饱和，覆盖率接近99%。然而，真正的电视受众正趋于老龄化，45岁以上人群比例最大，越来越多的人会抛弃电视选择只看网络视频。
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2016 China Market Overview 杂志&报纸
近年来，中国传统纸媒行业的“断崖式”下跌仍在持续。传统报刊读者数量和广告收入的双下滑使得报刊经营举步维艰，而期刊企业也面临发行、广告双下滑的严峻现实。
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China Marketing Agency
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China All-media Marketing
Beyond Summits Ltd is a leading all-media China marketing agency, offering one-stop total marketing solutions.
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CROSS-BORDER MARKETING & GLOBAL MARKETING
Helping you connect your brands with international consumers & clients.
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CHINA DIGITAL MARKETING, SOCIAL MARKETING & MOBILE MARKETING
We’re a leading digital, social and mobile marketing agency in China.
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CHINA ADVERTISING & MEDIA BUYING
As the leading advertising agency, offering professional services of global media buying, advertising creative and production.
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MICE
We offer MICE services from venue finding, hotel accommodation to the complete management of your event.
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Event & PR
We offer comprehensive services of online and offline event, EPR and TPR.
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China Marketing Consultant
Providing Chinese consumer insight, China market research and China marketing strategy consulting services