2017 CHINA MEDIA OVERVIEW – PRINT MEDIA
According to statistics, from 2011 to 2016, with the increasing penetration of digital media, the reading rate of Chinese newspapers continued to decline, falling to 39.7% in 2016, and the overall reading rate of periodicals also decreased.
Summary
In recent years, the sharp decline in China's traditional newspaper industry has continued, and the total retail sales of various newspapers across the country have further declined. The double decline in the number of traditional newspapers and periodicals readers and advertising revenue has made it difficult for newspapers and magazines to operate in recent years. From 2006 to 2016, the number of Chinese newspapers has declined year by year, dropping to 1,894 in 2016.
In 2016, magazine advertising revenue and advertising space continued to decline, and the decline was higher than that of 2015.
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