Because of the length of service and other reasons, post-80s earn higher income. They are more willing to spend for themselves, and are fond of import brands. The high popularity of the Internet has allowed more and more post-90s to access fashion and popular information through social networks. QQ’s Qzone was the main way to obtain information for post-95s. Their most common online behaviors include “likes”, “shares” and “ comments”. Entertainment, social networking and learning are the main purposes of using mobile phones for post-00s.