2017 CHINA MEDIA OVERVIEW – OOH
English
In recent years, OOH has grown rapidly in China. It has become the third largest advertising media following TV and online media in China.
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2017 CHINA MEDIA OVERVIEW – OOH
Summary
In the first half of 2017, among all the forms of OOH ads, the growth of video media’s rate card was the highest. Website industry spent most in OOH ads among all industries, while the growth rate of software and beverage industry’s expenditure on OOH ads was the highest and the lowest respectively.
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