Alipay VS WeChat-How Does Alipay Overturn the World Through Scenario-based Payment
In the middle of this week, the latest update of Alipay shocked everyone in China mobile payment community. In this update, Alipay released two critical function modules, merchants and social. People believe that it has combined all three keys of mobile Internet: social, payment and O2O.
WeChat, Alipay and Dianping used to holding these three keys respectively. However, since 2013, WeChat set foot in payment by releasing a function called "Purse", which launched the war against Alipay. WeChat merchants, a C2C mode based on "Purse", soon emerged, made WeChat take the lead in combining all three aspects.
Time changes, things change. Now Alipay launched its counterstrike after preparation. Payment has been the strong point of Alipay. The social module further directly connects the method and need of payment, taking back the payment scene from WeChat.
While the merchants module provided an O2O channel other than Dianping. It presents recommendation and promotion to customers directly, built a simpler, but stronger payment scene for O2O. Users are now able to complete social and consumption on a single app, no longer have to switch between different applications， thus formed the closed-loop of mobile Internet.
Through this revision, Alipay seizes all critical factors, now running ahead of its competitors.
What would Alipay9.0 bring to us?
1. Scenario-based payment is the core mode
Almost the whole offline trading scene is included in Alipay9.0, which will replace the trading mode like cash or credit-card consumption. Scenario-based payment is convenient for trading, making a vital business ecosystem.
3. Gain good public praise
Alipay9.0 entirely integrated offline shops, CVS, medical stores, restaurants and so on, through KouBei(a website in China, whose name means public praise).
They take this action for a good public praise.
4. A new platform for business flow
Alipay9.0 will provide service connecter and flow to businesses through open platform. This is a good news for those traditional offline companies who has the willing to sell online. What they need to do is continuously supplying good products and services.
5. The pusher of “internet +”area
Aiming at city services, paying utility bills and public transportation cost, updated Alipay9.0 has promoted particular serves.
6. Payment process is much much safer
To our surprise, Alipay 9.0 canceled the gesture password which was believed much safer by people. But It keeps fingerprint payment and face recognition retrieve function, what’s more, it put forward a new insurance that if there is one yuan missed, it will pay one million yuan insurance expense. This kind of action gives the user more conference and will promote Alipay to an upper stage.
China Marketing Agency
China All-media Marketing
Beyond Summits Ltd is a leading all-media China marketing agency, offering one-stop total marketing solutions.
CROSS-BORDER MARKETING & GLOBAL MARKETING
Helping you connect your brands with international consumers & clients.
CHINA DIGITAL MARKETING, SOCIAL MARKETING & MOBILE MARKETING
We’re a leading digital, social and mobile marketing agency in China.
CHINA ADVERTISING & MEDIA BUYING
As the leading advertising agency, offering professional services of global media buying, advertising creative and production.
DESTINATION MARKETING & DESTINATION BRANDING
Providing professional services of destination marketing & branding to both international and China domestic destinations
We offer MICE services from venue finding, hotel accommodation to the complete management of your event.
Event & PR
We offer comprehensive services of online and offline event, EPR and TPR.
China Marketing Consultant
Providing Chinese consumer insight, China market research and China marketing strategy consulting services