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Something You Should Know About a Digital Marketing Tool in China
0 CommentsChinese people are much more social than Westerners. Among all the social media platforms, WeChat is one of the must-have if you want to succeed in your digital marketing campaign.
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Online Marketing’s Rising Stars: Baidu SEO, and China Social Media Marketing
0 CommentsChina's Internet world is booming, as you may have heard a million times. Along with the increasing number of Chinese Internet users, there is a rapidly-growing black hole of needs for interesting and useful products and services, which means potential customers and profits for Internet business.
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Weibo Marketing and WeChat Marketing are Adding Value for Brands
0 CommentsSina Weibo is one of the most popular social media channels in China, with more than 130,000 brands active (at the end of Feburary, 2012) such as Coca-Cola, McDonalds, Durex and LVMH. These companies are motivated to adopt Weibo marketing presence given it reportedly has over 500 million users. With such significant numbers of Chinese users, this platform becomes the ultimate medium for introducing new products to their followers and additionally offering followers VIP programs, incentives and discounts.
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Marketing in China? Never Ignore China Online Marketing
0 CommentsChinese Media consists primarily of television, newspapers, radio, and magazines. Since 2000, the Internet has also emerged as an important communications media which is under the supervision of Chinese republic. Hence, Chinese media landscape now has become increasingly comprehensive.
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The Old Way of Communication is out of Date
0 CommentsSubversion and reconstruction, integration and innovation, characterize the internet world and also the ever-changing era. In light of this, brand communication must strongly adapt itself to the internet rules. By doing so, it can survive and develop under the new reality and new pattern.
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Tencent Social Ad Announces New Trends in Ads’ Production
0 CommentsTencent Global Partners has always enjoyed a strong reputation as been one of the leading agencies in digital marketing; its last announcement did nothing but confirm such statement. 3 DMP functions will be added to Tencent Social Ad, so as not only to enhance the efficiency of marketing but also to make the company one to look up to in the coming years.
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What Other Platforms Can Marketers Rely on if WeChat Loses Its Dominance?
0 CommentsGiven the fact that WeChat’s PV is gradually declining, concerns rise regarding people’s willingness to rely on this platform as the only main source of information. As a consequence, experts do not exclude the possibility that WeChat may, in fact, disappear from the public eyes. If this would happen, it comes naturally to question ourselves on the social alternatives marketers could use in order to promote their brands.
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WeChat Has Never Been Abandend in Spite of QQ MP's Impact
0 CommentsEven the beta test of QQ MP(Media Platform) has been launched last week, there’s no sign indicating that users amount of WeChat Official Accounts will be on the decline.
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QQ Media Platform: Tencent Alone Can Have a Good Command of Two Complementary Platforms
0 CommentsTencent is scheduled to launch the limited beta test of QQ Media Platform (mp.qq.com) from 2 PM to 6PM on September 16th.
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Microblog E-commerce VS WeChat E-commerce
0 CommentsIn pace with the rising of E-commerce, this article is aimed at comparing the marketing effects of the two commonly used social platforms: Microblog and WeChat, so as to give further guidance to select the most appropriate and valuable online channels that benefit both the marketers and the suppliers.
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