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6 Major Trends of Content Marketing in 2016 (1)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is given to summarize the changes of content marketing in 2015 from 6 perspectives including source, value, theme, platform, presentation form and creator.
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4 Ways the On-demand Economy Will Evolve in 2016 (1)
0 CommentsFrom mobile wallets to new lending platforms, from buy buttons to one-touch payments, 2015 saw the world of digital commerce advance in innovation and increase in popularity. What does 2016 hold? Based on emerging technologies and industry trends, here are five predictions we see changing ecommerce in the coming year.
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How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (3)
0 CommentsEven though Procter & Gamble (P&G) cut $700 million off their budget, they still remain the largest advertisers in the world, spending $8.2 billion in the fiscal year of 2015. When the traditional communication and selling systems were weakened simultaneously, how could P&G spend money to find their new young consumers?
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How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (2)
0 CommentsOn Nov.11, P & G invited super star Wang Kai(actor of Langyabang) and Zhang Yixing(member of Kpop group EXO) to promote two new products from OLAY and motivate consumers to follow OLAY online. All this through a series of activities, such as getting autographs from stars and taking photos with them or winning concerts’s tickets…fans who wish to have access to this would have to follow OLAY Flagship Store on social media first.
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How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (1)
0 CommentsEven though Procter & Gamble (P&G) cut $700 million off its budget, it still remains the largest advertiser in the world, spending$8.2 billion in the fiscal year of 2015. When the traditional communication and selling systems were simultaneously weakened, how could P&G spend money to find their new young consumers?
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Face to Face Marketing: Mastering Meetings, Trade Shows and Events
0 CommentsNew marketing strategies come and go and of course we have also seen social media arrive on the scene too, but the tried and tested of face to face marketing is still as relevant as it has ever been.
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8 Cool Ways Mobile Will Get Hotter in 2016
0 CommentsMobile has been the star of the year 2015 and will continue to shine through 2016.
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How would you start marketing in 2016? (4)
0 CommentsNowadays, enterprises of all fields scramble for leading digital marketing, which is a new marketing mode that integrates sales, CRM and data.
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How would you start marketing in 2016? (3)
0 CommentsIn 2016 content marketing is still protagonist in the media field. We should not only focus on content centric and on the opening up of the whole industry chain, but also carefully select the type and channels of content. Meanwhile, in order to make sure the effectively of content marketing on the brand, the sales strategy should be separated, so that content marketing could focus exclusively on building the brand’s image.
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