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How to Do Marketing Under the Big Data Area
0 CommentsNowadays, we all feel that the big data area is coming, but this is only a hazy feeling. For marketers, how to reflect the marketing management value, how to realize marketing innovation, are the questions deserve their notices. At least you can pay attention to the follow contents.
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15 Mind-Blowing Stats About Content Marketing
0 CommentsWe've all been to marketing conferences where at least one executive gets on stage and declares, "Content is king." For good reason. The industry is finally at a point where every marketer understands the value of great content.
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Six Iwom Promotion Platforms in China
0 CommentsIt is widely known that that there are many ways of Iwom in China, so here, I will tell you the most helpful and popular six platforms for your reference.
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Key Research Insights For B2B Marketers
0 CommentsEarlier this year, Econsultancy and Adobe surveyed more than 800 global B2B digital marketing professionals in order to understand the key priorities, trends, and challenges for B2B digital marketing. Those results have been gathered in “B2B Digital Trends 2015” giving marketers an unprecedented look at the unique characteristics of B2B vs. B2C and provides insights into variations among the largest subsectors within B2B.
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Aggregation Theory
0 CommentsThe value chain for any given consumer market is divided into three parts: suppliers, distributors, and consumers/users. The best way to make outsize profits in any of these markets is to either gain a horizontal monopoly in one of the three parts or to integrate two of the parts such that you have a competitive advantage in delivering a vertical solution.
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Don't Neglect the Brand Community in the Process of Marketing
0 CommentsNo matter online or offline, the comments of loyal consumers are powerful tools for promoting the brand. So, it is important to build your own brand community which is consisted of many loyal customers.
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Building Segments for Digital Marketing
0 CommentsSmart segments and personas are wingmen in the flight toward personalized customer experiences and precise media and content targeting. Customers increasingly expect a personalized experience, yet many marketers feel their segmentation skills are lacking. They struggle to define realistic goals and build a useful data model to support segmentation and personas. It can be challenging for the business analyst to know which statistical approach to use, since there are so many options.
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Aging-people Meet New Media, What Would Happen?
0 CommentsIn recent years, More and More aging-people learned to connect kids through WeChat, showing their travel photos in friends circle, even ordering taxi on APP. They have greatly interests in social connect, reading or shopping.
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How do You Play the Role of Your Brand?
0 CommentsNowadays, brands like to build brand-personification on social media platforms. But What’s brand-personification and how to shape it? Please follow me.
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New-Media: the Media Which Talks with the New Generation
0 CommentsDifferent people have different view about the definition of new media, the general answer for new media are new platforms or channels. But the traditional media practitioners have superficial recognition of new media, which caused little effect for them to dealing with the impact for traditional media from new media.
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