Don't Neglect the Brand Community in the Process of Marketing

Consumers join in the brand community because their own view of life and moral values have some resonance with the value of the brand. From the formation of the brand, we can say that it is the extend of the consumption community and it reflects the social nature of the brand. The phenomenon is especially obvious in famous brands because it could reflect your identity. Then how to make your customers become one of the members of the community?

1. cultivate loyal customers of the brand

In the era of the internet+, the value of the idea that customers are the most important is more and more obvious. According to the research, positive comment of the brand accounts for 90% in promoting the positive image of the brand. The process of buying has a lot of emotional factors. No matter for big enterprises or small companies, to promote better, social media is the first choice. You can get your members through Weibo searching, key words searching, etc.

2.understand the customer’s product experience

No customers will like boring product introduction and changeless twitters, blogs, customers just want to know what your product can bring to them and if the quality is good. In order to get the biggest enthusiasm and effectiveness, you’d better give series of examples of your customers in a clear and simple way. You must avoid some words like "I like the product, it is cheap and with high quality", because this kind of comment has no meaning. Your examples need to catch the heart of customers by giving them what they want to see.

3. optimize the online customer experience

If you want to make your fans love you, you should love them more. The website should design a special column for your fans, giving them chances to show their feelings, feedbacks, and even give them some letters and videos of thanks. By doing this kind of things, you can give your fans feelings of being respected and superiority to buy products. A good webpage is like a well-designed business card which could be shared through social website, and finally people will ask for your card actively. This kind of promotion is apparently more helpful than spread ads and business card everywhere.

4. Let customers become spreaders

In the area of social media, customers should not just pay attention to their own website, they should also widely search for other websites and platforms. Customers always put their good comments and pictures on various of social platforms, and this kind of promotion, no matter in reliability or spread efficiency, is much better than passages, ads and emails that enterprises push forward to their customers. To gain more positive comments from customers, you must simple the comment process, prepare some surprises such as presents and discount, especially in some special occasions or festivals. Please remember that creating more surprises always more useful than let them feel satisfied. In the long run, the positive comment of customers is the best way of brand promotion.