• 25May

    Current Situation and Trends of China’s TV Media Market 2017

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    Though China’s TV consumption and ad spending have decreased, TV is still the most important media for Chinese advertisers.

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  • 02Mar

    Definition and Major Types of Media Buying

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    In advertising management, media buying mainly refers to the procurement of media inventory.

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  • 11Jul

    Marketing in China? Never Ignore China Online Marketing

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    Chinese Media consists primarily of television, newspapers, radio, and magazines. Since 2000, the Internet has also emerged as an important communications media which is under the supervision of Chinese republic. Hence, Chinese media landscape now has become increasingly comprehensive.

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  • 26Aug

    Five Truths and Misconceptions about Social Media in China

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    If you ever played a game of Chinese Whispers then you’ll know a message inevitably gets distorted as it travels. 

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