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China’s Social Media Landscape in 2017
0 CommentsThe outlook of China’s social media landscape is very promising and won’t stop growing.
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Trends and Status of Print Media in Recent Years
0 CommentsAlthough the readership and ad spending in print media have dropped, print media will continue to play a key role in the marketing strategy.
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Current Situation and Trends of China’s TV Media Market 2017
0 CommentsThough China’s TV consumption and ad spending have decreased, TV is still the most important media for Chinese advertisers.
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Definition and Major Types of Media Buying
0 CommentsIn advertising management, media buying mainly refers to the procurement of media inventory.
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What Should All Media Marketer Do in Current China Media Landscape?
0 CommentsChina media landscape is rich and massive. This article introduces some information on what all media marketer should know or do in China media market to cater current Chinese audience.
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Marketing in China? Never Ignore China Online Marketing
0 CommentsChinese Media consists primarily of television, newspapers, radio, and magazines. Since 2000, the Internet has also emerged as an important communications media which is under the supervision of Chinese republic. Hence, Chinese media landscape now has become increasingly comprehensive.
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Five Truths and Misconceptions about Social Media in China
0 CommentsIf you ever played a game of Chinese Whispers then you’ll know a message inevitably gets distorted as it travels.
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