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Weibo Marketing and WeChat Marketing are Adding Value for Brands
0 CommentsSina Weibo is one of the most popular social media channels in China, with more than 130,000 brands active (at the end of Feburary, 2012) such as Coca-Cola, McDonalds, Durex and LVMH. These companies are motivated to adopt Weibo marketing presence given it reportedly has over 500 million users. With such significant numbers of Chinese users, this platform becomes the ultimate medium for introducing new products to their followers and additionally offering followers VIP programs, incentives and discounts.
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Digital Marketing, A Key to Cross-Border Business
0 CommentsNowadays, increasingly more brands are looking for the opportunities to globally promote their products and services as well as to better establish their business reputation and corporate images.
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How Mizone Delivered a Remarkable Marketing Result during the Spring Festival Travel Peak
0 CommentsHow time flies! The first month of the lunar year has soon elapsed. Spring Festival marketing is also coming to an end. During the Spring Festival period, all brands have struggled to gain more social presence in the marketplace, yet it’s hard to get the attention in such a complex market. However, among various marketing cases during the festival season, a dark horse came out – Mizone!
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Unveil the Truth of Crossover Marketing Led by Taxi-hailing Apps, like DiDi (1)
0 CommentsSummary: Nowadays, product is channel; product is marketing. Some taxi-hailing apps like DiDi, they are trying to obtain more market shares, not only linking itself to WeChat moment and WeChat Red Packet, but also develop more “secrets” behind it.
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Respiratory Rule for Content 1.0 Ver Telling you How to Do a Successful Social Ad (2)
0 CommentsIn the past, business owners usually had to pay ads according to the broadcasting time and the ad size; therefore, the creative space was quite limited and the ad was all about the product itself except for the interesting introduction. We can say that most of the creative ideas were inspired by real life, which can barely meet the ad demand.
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Respiratory Rule for Content 1.0 Ver Telling you How to Do a Successful Social Ad (1)
0 CommentsIn the past, business owners usually had to pay ads according to the broadcasting time and the ad size; therefore, the creative space was quite limited and the ad was all about the product itself except for the interesting introduction. We can say that most of the creative ideas were inspired by real life, which can barely meet the ad demand.
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How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (3)
0 CommentsEven though Procter & Gamble (P&G) cut $700 million off their budget, they still remain the largest advertisers in the world, spending $8.2 billion in the fiscal year of 2015. When the traditional communication and selling systems were weakened simultaneously, how could P&G spend money to find their new young consumers?
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How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (2)
0 CommentsOn Nov.11, P & G invited super star Wang Kai(actor of Langyabang) and Zhang Yixing(member of Kpop group EXO) to promote two new products from OLAY and motivate consumers to follow OLAY online. All this through a series of activities, such as getting autographs from stars and taking photos with them or winning concerts’s tickets…fans who wish to have access to this would have to follow OLAY Flagship Store on social media first.
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How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (1)
0 CommentsEven though Procter & Gamble (P&G) cut $700 million off its budget, it still remains the largest advertiser in the world, spending$8.2 billion in the fiscal year of 2015. When the traditional communication and selling systems were simultaneously weakened, how could P&G spend money to find their new young consumers?
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