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Social Media Marketing by Global DMO
0 CommentsThe rise of the fan economy, the popularity of WeChat and Weibo, and the diversification of digital advertising, all brought a new way of destination marketing in China.
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Requirements and Benefits of Global Marketing in China
0 CommentsGlobal marketing is really necessary for marketing China, and China’s products and services. However, advertising China also requires many crucial capabilities and marketing strategies. Nevertheless, once the marketing in China is successful, it can bring benefits to your global business in China.
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Four Trends in Destination Marketing in China
0 CommentsDestination Marketing in China has changed its traditional way with the fact that it has become more tourist oriented. Here below we introduce four trends in destination marketing in China.
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How to Succeed in Digital Marketing in China
0 CommentsDigital marketing trends in China are very dynamic, always changing and shifting, just as in western markets. Below are some helpful tips for your 2016 resolutions.
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WeChat or Weibo? Use Two Weapons Wisely
0 CommentsWeChat marketing and Weibo marketing is nowadays the two most popular social media marketing channels in China. How to make both marketing channels effectively, you have to fully understand them.
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China Online Marketing: Weibo, WeChat and Baidu SEO/SEM Are the Recipes
0 CommentsTo success on China online marketing, WeChat, Weibo and Baidu SEO/SEM are the recipes that you cannot ignore.
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Digital Marketing: Not A Trendy Stuff, But A Must
0 CommentsChina online marketing market is growing exponentially over the past 5 years. It synergistically combines the Internet's creative and technical tools, including design, development, sales and advertising.
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Something You Should Know About a Digital Marketing Tool in China
0 CommentsChinese people are much more social than Westerners. Among all the social media platforms, WeChat is one of the must-have if you want to succeed in your digital marketing campaign.
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Online Marketing’s Rising Stars: Baidu SEO, and China Social Media Marketing
0 CommentsChina's Internet world is booming, as you may have heard a million times. Along with the increasing number of Chinese Internet users, there is a rapidly-growing black hole of needs for interesting and useful products and services, which means potential customers and profits for Internet business.
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Weibo Marketing and WeChat Marketing are Adding Value for Brands
0 CommentsSina Weibo is one of the most popular social media channels in China, with more than 130,000 brands active (at the end of Feburary, 2012) such as Coca-Cola, McDonalds, Durex and LVMH. These companies are motivated to adopt Weibo marketing presence given it reportedly has over 500 million users. With such significant numbers of Chinese users, this platform becomes the ultimate medium for introducing new products to their followers and additionally offering followers VIP programs, incentives and discounts.
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