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Integration of Traditional Media with New Media: The Success of All Media Marketers
0 CommentsWith Chinese audiences becoming more and more savvy at mobile devices, media marketers should never forget to integrate new media marketing solutions with traditional media ones as traditional media still take the significant position nowadays in China.
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5 Steps You Should Follow to Complete Media Buying
0 CommentsMedia buying is not just about purchasing advertisement channels for your services or products, it’s more about having knowledge of your target market, their profiles, and plans or execute your media strategy.
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What's the Next Step of WeChat after Reaching 600 Million Users
0 CommentsTencent second quarter earnings in 2015 showed that the monthly active users are over 600million. The simple growth number cannot meet the Tencent expectation of capital markets. But the $80billion valuation may not overestimate WeChat’s possibility in future.
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Four Important Things for Online Radios Have to Do to Attract Users
0 CommentsWith the popularization of mobile internet, the traditional media markets are on the decline, TV, print media even broadcasting are included. But the prosperity of automobile industry brings the second chance for broadcasting’s development.
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Four Tips to Engage Chinese Social Media Users
0 CommentsDoes your company relish the idea of tackling overseas markets? China has more than 618 million internet-connected citizens. China’s market is hungry for new exciting products that speak to China’s cultural sensibilities. But how can your company or organization reach Asia with effective social media marketing?
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What is the Most Important in Social Networking Services
0 Comments“Three Low Group” means the people whose education, age and income are low. Although this situation is vulgar, according to the current situation, it is necessary to analyze the “three low” if Weibo wants to realize breaking through.
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Aging-people Meet New Media, What Would Happen?
0 CommentsIn recent years, More and More aging-people learned to connect kids through WeChat, showing their travel photos in friends circle, even ordering taxi on APP. They have greatly interests in social connect, reading or shopping.
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New-Media: the Media Which Talks with the New Generation
0 CommentsDifferent people have different view about the definition of new media, the general answer for new media are new platforms or channels. But the traditional media practitioners have superficial recognition of new media, which caused little effect for them to dealing with the impact for traditional media from new media.
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Why we choose New-Media ?
0 CommentsNowadays, we have to admit that our social life have a close connection with new medias like QQ, WeChat, Weibo and so on. It means that new media has a large scale of customers which every smart enterprisers do not want to miss. Even if you can’t succeed through the new media, you can also see it as a tool which can bring you many new friends who might help you in the future. So what are the advantages of the new media?
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How to Do All-Media Promotion?
0 CommentsNo matter for a new brand, an old brand or a famous brand, promotion is always of vital importance. We could divided it into three parts: ocean, land and sky.
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