Introduction of Marketing Strategies in China
English
The China market is improving rapidly, and hence you need to continually develop your
China marketing strategies based on China's media landscape, basic marketing rules,
and popular marketing tools.
Summary
- In recent 5 years, global economic situation became worse, meanwhile China’s GDP growth fell from 18.5% to 6.4%.
- The proportion of service industry in China’s GDP increased in 2015, taking more than half share. It was marked as a new phase of China’s economy and social development, meaning that China’s industrial structure and consumption structure have upgraded to a new level.
- With the rapid development of Chinese economy and acceleration of economic globalization, China market has become the apple in the eyes of global marketers. Most foreign enterprises not only position China as a manufacturing place but also the world’s largest market, hence with no intention to withdraw their investment in China.
- With its massive population and staggering business opportunities, China attracts a large sum of investment from a lot of foreign companies. The utilization of China’s foreign direct investment reached the highest at $126.3 billion in 2015, along with optimized industrial structure.
Preview
China Marketing Agency
Based on the deep insights of Chinese markets, our marketing services will help to expand your business in China.
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China All-media Marketing
Beyond Summits Ltd is a leading all-media China marketing agency, offering one-stop total marketing solutions.
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CROSS-BORDER MARKETING & GLOBAL MARKETING
Helping you connect your brands with international consumers & clients.
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CHINA DIGITAL MARKETING, SOCIAL MARKETING & MOBILE MARKETING
We’re a leading digital, social and mobile marketing agency in China.
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CHINA ADVERTISING & MEDIA BUYING
As the leading advertising agency, offering professional services of global media buying, advertising creative and production.
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DESTINATION MARKETING & DESTINATION BRANDING
Providing professional services of destination marketing & branding to both international and China domestic destinations
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MICE
We offer MICE services from venue finding, hotel accommodation to the complete management of your event.
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Event & PR
We offer comprehensive services of online and offline event, EPR and TPR.
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China Marketing Consultant
Providing Chinese consumer insight, China market research and China marketing strategy consulting services