Target Market: Overseas Market

Purpose: Destination Marketing

Platform Leveraged: Facebook, Twitter, Instagram, Pinterest, Youtube, TripAdvisor, offline events, PR

Brief: The project has successfully promoted Sanya as a travel destination through popular oversea social media like Facebook, Twitter, Instagram, Pinterest, YouTube, etc. During the project, Sanya’s global awareness and recognition as a tropical seaside resort have been greatly raised through online feeds of different themes, online activities (e.g. “Show the Most Refreshing You” Swimsuit Design Contest) and offline events. Some incredible tech breakthroughs have been achieved to allow fans to join the cross-platform online campaign “Sanya Hearts to Hearts” from different social media platforms but enable them to have their performance and efforts on different platforms evaluated and recorded on a unified integral system.