Target Market: Overseas Market

Purpose: Destination Marketing

Platform Leveraged: Social media (Facebook, Twitter, Pinterest, YouTube) + KOL + Online Campaign + Offline Events

Brief: Creating and operating Hangzhou social media platforms (Facebook, Twitter, Pinterest, YouTube); Planning and executing the big campaign of “Modern Marco Polo - Doctor Hangzhou” including 6 online activities to recruit participants, 2 offline news conferences and 1 experience trip; Promoting the online/offline events and maximizing the influence of Hangzhou by leveraging various online advertising (Facebook ads, online banner ads, YouTube ads etc.), PR and global online KOLs; Attracting users to follow and engage with Hangzhou pages, to know more about Hangzhou, to be emotionally connected with Hangzhou and finally to come to Hangzhou.