2016 China Market Overview – OOH

English

In recent years, OOH has grown rapidly in China. It has become the third largest advertising media after TV and Internet in China. In the past, major types of OOH ads included road sign and spray painting post. However, OOH ads have evolved into more types today, such as electronic screen and digital sign.

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In recent years, OOH has grown rapidly in China. It has become the third largest advertising media after TV and Internet in China.
In the past, major types of OOH ads included road sign and spray painting post. However, OOH ads have evolved into more types today, such as electronic screen and digital sign. Thus, traditional OOH media will lag behind if it is unable to keep pace with Internet.
Most OOH ads were mainly concentrated in the first-tier cities like Beijing, Shanghai and Guangzhou. However, with first-tier and second-tier markets saturating, more advertisers began to focus on third-tier and fourth-tier markets. With a rising number of OOH companies setting up, more advertisers will scramble for limited OOH resources, causing more fierce competition in the market.

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