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Destination Marketing

2013 SANYA KOREAn MARKET CAMPAIGN

Jul 31
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Target Market: South Korea

Purpose: City Image Branding & Destination Marketing

Platform Leveraged: OOH (Digital Signage Ads +Bus Body Ads) & Print

Brief: City image branding by leveraging the Korea local influential media platforms of OOH and Print to promote Sanya to the Korean travelers and attract more tourists to visit Sanya.

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