Weibo Pushes Social Marketing Solutions to Break the Marketing Bottlenecks

On September 25, 2015, Chinese social media platform Weibo held a sharing conference in Beijing using “Micro Marketing, New Exploration ”as theme. It promotes a series of solutions to help enterprises to break marketing bottlenecks.
Help the enterprises go through the Social CRM system
The users’ highly fragmented time and habits in mobile internet make enterprises more difficult to get users. Therefore, after reaching the users, getting users’ valuable data through establishing a deeper relationship with effective interaction becomes the problems to be solved necessarily. The new social marketing solutions Weibo released, which integrate the social data with the basis of the enterprises’ own data, help enterprises to go through the Social CRM system. Through the analysis of users’ releasing in Weibo, interaction, searching, then connect it with enterprises’ own data. It is affirmative to establish a clearer fans portrait. On this basis, the enterprise can not provide effective service for fans, but also launch marketing campaigns according to fans’ behavior habits and interests, so as to increase the rate of advertising interaction and conversion rate. 
With the regression of social marketing rationality, the enterprises have realized that self-dramatizing is not as effective as initiative sharing of users. And the profound communication with users on the basis of SCRM systems seems to be more important. Through breaking the SCRM’s closed loop by Weibo, enterprises can provide the matching service according to the different scenes. Eventually, it will be able to acquire new customers, keep regular customers and gradually elevate the loyalty of clients so as to maximum the efficiency of marketing.
Turn the fan business into fan economy
Realizing fan business as well as basing on the SCRM system, establishing a solid relationship with customers then achieving success continuously in new markets is the key in enterprises marketing. The precipitation capacity of social websites make them become the best platform for fan economy. At the same time, Weibo also constantly improves business ecological at the same time only for helping enterprises realizing the leap of economy.
On Weibo, the enterprises can not only gain the hot spots to launch real-time marketing, but also realize sales conversion directly through innovative event or topic planning.
Three steps to manipulate fan economy
Fan economy brings not only the realization but the continuous conversion of brand marketing. A brand owning an enormous group of fans always can realize the rapid spreading of new products and then open the sales situation. Weibo as the representative of social websites has become an important driver to make fan economy go into the real world from the virtual. Mature enterprises should focus on improving consumer’s favor and viscidity, promoting products and marketing innovation. Growth companies should be focusing on the transformation of fans and using new products to drive brand value.