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Online Marketing’s Rising Stars: Baidu SEO, and China Social Media Marketing
0 CommentsChina's Internet world is booming, as you may have heard a million times. Along with the increasing number of Chinese Internet users, there is a rapidly-growing black hole of needs for interesting and useful products and services, which means potential customers and profits for Internet business.
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Weibo Marketing and WeChat Marketing are Adding Value for Brands
0 CommentsSina Weibo is one of the most popular social media channels in China, with more than 130,000 brands active (at the end of Feburary, 2012) such as Coca-Cola, McDonalds, Durex and LVMH. These companies are motivated to adopt Weibo marketing presence given it reportedly has over 500 million users. With such significant numbers of Chinese users, this platform becomes the ultimate medium for introducing new products to their followers and additionally offering followers VIP programs, incentives and discounts.
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The Old Way of Communication is out of Date
0 CommentsSubversion and reconstruction, integration and innovation, characterize the internet world and also the ever-changing era. In light of this, brand communication must strongly adapt itself to the internet rules. By doing so, it can survive and develop under the new reality and new pattern.
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Weibo May Become the Main Field of Destination Marketing
0 CommentsOnce upon a time, s social media marketing had a great reputation and the social platform such as Weibo once hit the new height fiercely. When different industries are carrying out a variety of social marketing campaigns, the travel industry is relatively low.
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Weibo’s Chance in the Field of Online Travel
0 CommentsRecent news is about Weibo moving into the field of travelling. With the more and more choices about travelling for users, as the biggest social media in China, it can use its content aggregation, sharing, communication advantages to involve into the travel industry.
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Weibo Pushes Social Marketing Solutions to Break the Marketing Bottlenecks
0 CommentsOn September 25, 2015, Chinese social media platform Weibo held a sharing conference in Beijing using “Micro Marketing, New Exploration ”as theme. It promotes a series of solutions to help enterprises to break marketing bottlenecks.
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Microblog E-commerce VS WeChat E-commerce
0 CommentsIn pace with the rising of E-commerce, this article is aimed at comparing the marketing effects of the two commonly used social platforms: Microblog and WeChat, so as to give further guidance to select the most appropriate and valuable online channels that benefit both the marketers and the suppliers.
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The Truth You Have to Know about Marketing in Micro Era
0 CommentsAbstract: Internet seems more open from blogger era to new media era, while people’s voice right more concentrated.
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Marketing in China, You Must Know the Relationship Between Weibo and E-commerce
0 CommentsWeibo, a social media platform like twitter in China, released their e-commerce strategy. In Weibo, products recommendation is oriented by interests. It's a potential social platform with huge users, so Weibo is a good place for making marketing promotion in China. Don't miss it.
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The Social Media Platforms You Must Understand for Marketing in China
0 CommentsWe used to believe the Weibo was going to out when the WeChat rising. And we also found Weibo was getting warm again when we in the dispute of where the WeChat to go. Actually, neither of these two mainstream social media platforms is going to be replaced in the near future.
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