• 27Oct

    How Can We Succeed in Marketing Without Sufficient Funds and Resources

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    Nowadays, the costs of a marketing strategy do not necessarily guarantee its successful outcome. Therefore, economic investments on a determined campaign do not promise an effective boost in sales or customers’ satisfaction. Branding through enormous capital resources is no longer a transmission strategy that fits the current Internet era, neither can its practical results be tested.    

    Tags: Marketing
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  • 18Oct

    Recognition of Traditional Broadcasting in New Media Environment

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    In pace with the fast-change new media, broadcasting, as one of the traditional media, has an urgent need to understand the ever-changing media market, reconsider its self-judgment, and define their own market position or direction.    

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  • 14Oct

    7 Questions New Media Marketers Should Know

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    This is surely a fantatic era for internet users, especially because anything seems to be attainable.  However, despite all the excitement, marketers and professional internet users should reflect on the most valuable tools for their media and marketing strategies. New media campaigns need to be approached by a specific rationale which contains a precise objective. Here are the seven questions that can help you clarify your doubts.    

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  • 27Sep

    Opportunities and Challenges of Traditional Print Media in the Era of Internet

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    Facing the impact of new media, traditional print media should resort to internet to elevate the transformation and upgrading, the profound integration with new media, the application of new technologies and finally find the new mode suit for itself.    

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  • 21Sep

    Optimize APP Marketing in the Era of Mobile Internet

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    With the era of mobile Internet arriving unannounced, APP marketing highlights as a new way to increase the output of brand’s content and decrease the time and efforts spent.    

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  • 31Aug

    Four Important Things for Online Radios Have to Do to Attract Users

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    With the popularization of mobile internet, the traditional media markets are on the decline, TV, print media even broadcasting are included. But the prosperity of automobile industry brings the second chance for broadcasting’s development.  

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  • 19Aug

    This is an Era of “Internet Plus” Marketing

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    No matter which era we are stay in, the core service and the value of products should be invariable. The changing things are the mode, methods and the tools. It is an upgrade and a revolution.

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  • 18Aug

    Review Small and Medium Size Enterprises’ Social Brand Marketing

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    In the social media era of brand marketing, we must put forward our solutions according to the brand strategies and adopt the social methods resort to the brand’s needs. Furthermore, socialized marketing is not only the social media marketing but the new media marketing integrated with the traditional media and other kinds of marketing.

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