The Marketing Rules You Must Know When Serving Your Customers!

In traditional marketing process, the key part is the marketing, of which 4P is the most typical model. This kind of marketing process just thought about enterprise’s own interests .But now, the perception of the soft part of people is growing fast, which changes consumer’s mental satisfaction degree. It means that through pertinence service, enterprises could accelerate the buying behavior of consumers which will bring more business value.

All the phenomenon tell us that the post serving era is coming.

The first key point: product
In traditional business strategies, the most important thing is to convey the producer’s view to their customers no matter whether they want to receive it. Sometimes, to promote their products, they made many out of position ads which made clients feel disgust. This kind of strategy maybe worked at the product lacking period, but it will surly fail at last.

1, extremilization principle is necessary for the transformation.

It may be very hard to do it, but the outcome will be good. Consumption forms of consumers are transformed from rational to emotional. They are not just satisfied with the product physical property, they become to pursue some sensorial experience like seeing, hearing, touching, etc. Those cognitions together form a logical judgement and finally give consumers a sense of cognitional quality.

So, it is an important stage to transform the attention from what producers think valued to what clients want to get.

But I must say that the extremilization is not we called perfect, it is to attach all the important points that clients could touch from the product to the product’s value point that could be spread.

2. Iterative principle of a product is very important
You will find the better one after comparison, which means products are not expected one-step building and selling for a lifetime.
The solution of this problem is realizing the customers’ recognition of products through its iteration. Customers do care about that if the brand they bought have the ability to solve the problem they will meet in using.

For example, casio in last century and TCL in the beginning of his century, both of them overturned their industries in their times. Iteration is not promoting new products daily, but producing a product according to customers’ demand, giving their feedback even on designing view or cases.

3. Experience is the principal line in post serving era
In the past, the marketing model sounds like a typhon, including corporate advertisements, posters, promotion brochures and recommended by promoters .
Experience is the best way to get customers’trust.There are three steps in experience. Firstly, arranging effective road show or real experience for customers before selling, companies can adjust the target people through the feedback from personal experience with customers. In the process of selling, companies should supply value consultation services, instead of thinking trading volume only. Thirdly, companies should definite trading as the beginning of next trading, instead of an ending.

The second key point: emotion
In service time, companies should endow emotion to products, which represent a value. Products itself have no emotion, while it will endowed humanity after its attribute resonating with human values, which is Halo effect.

A typical marketing case is NongFu Spring, which organized an event called “every bottle of water will donate a cent to greener organization”. At the same time, choosing NongFu Spring greatly satisfied customers’ duty for the society.

All in all, there are several marketing strategies in post-service era. From the angles of product and emotion, the key point is to build a faithful trading platform for users’ communication. Customers’ loyalty means reputation of a brand. The hardest thing is not marketing operation in post-service era, but servicing customers customer-centric.