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Destination Marketing Organization Overseas Adopting Social Media Channels in China
0 CommentsOversea destination marketing organizations often use three types of social media in China for destination marketing: Micro-blog (e.g., Sina Weibo and Tencent Weibo), SNS (e.g.,Renren and Douban), and mobile social applications (e.g., WeChat).
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Travel "Online" to "Offline"
0 CommentsToday we'll talk about some tycoons of the travel business. For instance, Expedia has always bet on eLong which was bought by Ctrip just in one year; Qunar.com, which has always been highly considered by Baidu, still suffered great losses during last year; Finally, it comes to the end of three major forces. Ctrip does not even represent such a big winner, since Baidu won a place in this industry at no costs.
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Weibo May Become the Main Field of Destination Marketing
0 CommentsOnce upon a time, s social media marketing had a great reputation and the social platform such as Weibo once hit the new height fiercely. When different industries are carrying out a variety of social marketing campaigns, the travel industry is relatively low.
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Ten Things You Must Know about China Tourism Market
0 CommentsHurun Report recently published "The Chinese Luxury Traveler 2015". This is the 4th version of the annual report. The 40 pages professional report go deep into many aspects of China high-end travel market, including travel decision making process, social media preference, travel tendency, retail and sales.
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Ctrip+eLong, Dominating China Online Travel Market
0 CommentsRecently, there are some bold actions in China online travel market. Ctrip, the leader company in this field, is trying to merge with eLong, which is the second largest player. Meanwhile, their competitor Qunar.com raises $800 million. It is worth to note that, if Ctrip merges with eLong, it might become monopoly. Ctrip is currently taking 50% of the market share. And it is investing and acquiring some leading companies in other aspects of this field like ticketing and hotel fields, trying to achieve domination.
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