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Challenges and Opportunities that China’s Event Industry is Facing
0 CommentsChina’s event industry is a market facing challenges and opportunities, thanks to the sustainability strategies brought by the Chinese Green MICE fulfillment.
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The Status Quo of Chinese MICE Industry
0 CommentsChinese MICE industry is becoming one of the most attractive segment markets in China with great business travel volume and business travel spending. However, one of the most awkward realities is that this industry is lacking of qualified staff who can speak English language fluently.
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Chinese Social Media: A Must for China Digital Marketing
0 CommentsWechat and Weibo currently dominate Chinese social media landscape. In the last year or so, Wechat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are significant differences between the platforms, both Wechat and Weibo offer attractive opportunities for China’s marketing.
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Trend of HTML5
0 CommentsIt’s no doubt that HTML5 has been a hot topic in the front-end web development field for few years now and it has completely changed the way developers design web applications. From desktop browser to mobile APP, a new kind of language and new standards are strongly influencing various operating platforms.
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Qunar’s Internal and External Problems due to the Joint Sanction of Airlines
0 CommentsSince October last year, news of Qunar.com, except for CEO Zhuang Chenchao’s personnel change, has barely been exposed in the public eyes after the combination of Qunar.com and Ctrip. At the beginning of this year, Qunar.com was in a dilemma, facing a difficult situation arising from problems of internal organizations and external partners. 8 airline companies were rejecting to continue cooperating with Qunar; meanwhile, CEO Zhuang Chenchao, CFO Zhao Jinlu, COO Peng Xiaomei and other senior executives submitted their resignation simultaneously; share price saw a slump of 17% and market value was shrinking.
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The 5 Biggest Influencer Marketing Trends For 2016
0 CommentsInfluencer marketing emerged seemingly overnight. Brands first started paying YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram, blogs, Snapchat, Periscope, Twitter, Facebook).
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6 Major Trends of Content Marketing in 2016 (6)
0 CommentsContent marketing has become increasingly important in the era of "we-media". Supported by different case studies, this report is going to summarize the changes of content marketing in 2015 from 6 perspectives: source, value, theme, platform, presentation form and creator.
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6 Major Trends of Content Marketing in 2016 (5)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is going to summarize the changes of content marketing in 2015from 6 perspectives including: source, value, theme, platform, presentation form and creator.
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6 Major Trends of Content Marketing in 2016 (4)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is going to summarize the changes of content marketing in 2015 from 6 perspectives: source, value, theme, platform, presentation form and creator.
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6 Major Trends of Content Marketing in 2016 (3)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is going to summarize the changes content marketing has seen in 2015. Six factors will be taken into account: source, value, theme, platform, presentation form and creator.
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