6 Major Trends of Content Marketing in 2016 (5)

5. Form of content marketing: combined with technology, make content more qualified and more interactive.

The improvement of technology represents a step forward for creativity. New forms of content marketing emerged each year and the combination of technology and content seems to improve the quality and the experience for content marketing readers.

However, since 2015, H5 lost its original influence. Actually, for content, technology is adorned excessively. "Technological advancement makes marketing evolving on a daily basis as it makes the advertisement of products more creative. However, how to impress customers through brands is the key point of marketing "Javier Sanchez Lamelas, vice president of the marketing department of Coca Cola, said.

Case: "See you again, Katmandu" 

At 14:11 on April 25,a large earthquake of magnitude 8.1 struck in Kathmandu, Nepal, damaging ancient buildings in many areas of the city. On April 29, Baidu announced a movement called "See You Again, Kathmandu". Baidu, collecting pictures from travellers around the world who have been to Nepal, used its panorama feature on its map page to restore the idea of the old buildings. Therefore, tourists from all over the world couldonce again experience the astonishing view of Katmandu, through the 3D function on Baidu map.

Case: Taobao used big data to analyze the fashion trends among young people.

Taobao, together with IDEAT, released a study of the cultural habits of a small group of young people from the 90s generation.  The research lists 20 kinds of different fashion styles, such as the following: personalized and unique; hippie, where tassel is a featuring element; cross-dressing; Japanese style. Moreover, the study found out that young people from the 90s carry out 40% of the researches on clothing on Taobao

Case: Cinemagraph

The visual marketing tool, cinemagraph and short video will become a standard equipment of brands’  visual marketing.

Actually, cinemagraph, not a new thing anymore, dates back to 2011, when Mr. Kevin Burg and his wife Mrs. Jamie Beck first create it. Cinemagraph is a combination of videos and images, called GIF. A static picture plays with the moving video, highlighting the theme and emotion that you want to share with the audience. Nowadays, cenimagraph is mainly use for luxury brands since it is particularly elegant and intense. 

Case: Emoji science lab

GE has cooperate with a lab from New York University. Together they launched a campaign, then called their fans to send their favorite emoji through Snapchat. A short video will be eventually created combining all the snaps from users as a gift from GE to its followers.

GE's global chief digital marketing officer Lestrudsaid, "Snapchat and emoji can be used as a platform that to have a dialogue with young people."