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6 Major Trends for Content Marketing in 2016 (2)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report summarizes the changes content marketing went through in 2015 from 6 perspectives including source, value, theme, platform, presentation form and creator.
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6 Major Trends of Content Marketing in 2016 (1)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is given to summarize the changes of content marketing in 2015 from 6 perspectives including source, value, theme, platform, presentation form and creator.
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4 Ways the On-demand Economy Will Evolve in 2016 (2)
0 CommentsFrom mobile wallets to new lending platforms, from buy buttons to one-touch payments, 2015 saw the world of digital commerce advance in innovation and increase in popularity. What does 2016 hold? Based on emerging technologies and industry trends, here are five predictions we see changing ecommerce in the coming year.
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4 Ways the On-demand Economy Will Evolve in 2016 (1)
0 CommentsFrom mobile wallets to new lending platforms, from buy buttons to one-touch payments, 2015 saw the world of digital commerce advance in innovation and increase in popularity. What does 2016 hold? Based on emerging technologies and industry trends, here are five predictions we see changing ecommerce in the coming year.
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QQ Media Platform: Tencent Alone Can Have a Good Command of Two Complementary Platforms
0 CommentsTencent is scheduled to launch the limited beta test of QQ Media Platform (mp.qq.com) from 2 PM to 6PM on September 16th.
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The New Edition of China Advertisements Law: Things You Must Know When Doing Marketing in China
0 CommentsThe New Edition of China Advertisements Law, which was seen as the most severe ads law in the history, issued in September 1st. Except making some rules of the product and service progress more precise, it also referred to the word ”spokesman” many times. As a big event in the ads circle, adman must make a research on those new laws.
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Offline Mobile Payment Investigation: Discount is More Attractive than Allowance
0 CommentsThe majority of users have used the e-payment, and the male users’ rate in big city is higher. The main reason of people using e-payment are the convenience and the discounts. But in the offline environment, the security of e-payment is the most worrying question. With the popularity of smart phones and O2O, more and more consumption scenarios are exploited and displayed, so the importance of offline consumption is more and more obvious in e-payment.
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The Opening of the China Mobile Community Summit Symbolizes the Ecological Strategy Established by Tencent
0 CommentsThe Opening of the China Mobile Community Summit on 6th August Symbolizes the Ecological Strategy Established by Tencent. Then how marketers do marketing with the coming of QQ public account? Please follow us.
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Visa published Chinese cross-border consumption index annual report (2015)
0 CommentsRecently, the Economic Information Daily of Xinhua news agency (Xinhua EID) and Visa company jointly issued the "Chinese cross-border consumption index annual report (2015)" (hereinafter referred to as the "report").
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Chinese Mobile Users Entertainment Behavior Report in 2014
0 CommentsMobile marketing in China, this report will tell you Chinese mobile netizens' performance in moblie entertainment in 2014.
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