What Role Is AI Playing in the Marketing Field?

AI has been applied and incorporated in popular culture for years, and now it may soon dominate the field of marketing. AI (Artificial intelligence) technology has always been a hot topic in recent years, and it actually covers a wide range of different technologies. To be specific, any technology that seeks to mimic human intelligence can be called AI, including various capabilities such as voice and image recognition, machine learning techniques and semantic search. AI has been applied and incorporated in popular culture for years, and now it may soon dominate the field of marketing. The next step or we can say the new trend of AI is to get the most out of data by AI technology. Here are some tried-and-true examples of AI marketing: