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Rapid Growth of Mobile Advertising in China
0 CommentsMobile advertising in China has soared with a market scale of $15.82 billion and made up 22.3% of total media ads spending in China in 2015.
Tags: Mobile Advertising Media Ads Advertising Marketing Advertising China China Market Social Media Ads SpendingRead More
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New Online Advertising Regulations Issued by Chinese Government
0 CommentsFrom September 1, “Internet Ad Interim Measures,” issued by the State Administration for Industry and Commerce of China will come into effect.
Tags: Chinese Advertising Internet Advertising Online Advertising Advertising Regulation Social Media Weibo WeChatRead More
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Challenges and Opportunities that China’s Event Industry is Facing
0 CommentsChina’s event industry is a market facing challenges and opportunities, thanks to the sustainability strategies brought by the Chinese Green MICE fulfillment.
Tags: China Event Industry China MICE Green MICE MICE Chinese Government Sustainability Sustainability Strategies OpportunitiesRead More
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The Status Quo of Chinese MICE Industry
0 CommentsChinese MICE industry is becoming one of the most attractive segment markets in China with great business travel volume and business travel spending. However, one of the most awkward realities is that this industry is lacking of qualified staff who can speak English language fluently.
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6 Major Trends of Content Marketing in 2016 (6)
0 CommentsContent marketing has become increasingly important in the era of "we-media". Supported by different case studies, this report is going to summarize the changes of content marketing in 2015 from 6 perspectives: source, value, theme, platform, presentation form and creator.
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6 Major Trends of Content Marketing in 2016 (5)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is going to summarize the changes of content marketing in 2015from 6 perspectives including: source, value, theme, platform, presentation form and creator.
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6 Major Trends of Content Marketing in 2016 (4)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is going to summarize the changes of content marketing in 2015 from 6 perspectives: source, value, theme, platform, presentation form and creator.
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6 Major Trends of Content Marketing in 2016 (3)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is going to summarize the changes content marketing has seen in 2015. Six factors will be taken into account: source, value, theme, platform, presentation form and creator.
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6 Major Trends for Content Marketing in 2016 (2)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report summarizes the changes content marketing went through in 2015 from 6 perspectives including source, value, theme, platform, presentation form and creator.
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6 Major Trends of Content Marketing in 2016 (1)
0 CommentsContent marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is given to summarize the changes of content marketing in 2015 from 6 perspectives including source, value, theme, platform, presentation form and creator.
Read More