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13Mar

Challenge and Opportunity of Destination Branding

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Destination marketers and managers are facing the challenges and opportunities in destination branding.

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20Jan

How to Assess Place Branding

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Place branding has increasingly become an integral part of local and regional economic development strategies with the backdrop of global competition for business investment.

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27Dec

How to Do Destination Branding in China

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Destination branding, a way to create value in the tourism industry, has been increasingly used by the destinations in China.

Tags: Destination Branding in China Destination Marketing Destination Branding Marketing Destination Brand China
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