2013-2014 Suzhou BBC & Lonely Planet Campaign
Target Market: Europe & North America
Purpose: City Image Branding
Platform Leveraged: BBC TV & BBC.com + Lonely Planet (Mini-site & Mini-Guide)
Brief: City image branding by leveraging the authoritative global media platforms of BBC, BBC.com and Lonely Planet, promoting Suzhou to the western travelers through TVC, customized Suzhou mini-site and mini tour guide in order to increase the global awareness of Suzhou and attract more tourists to visit Suzhou.