Never, Never Underestimate Baidu SEM

China’s e-Commerce market is the largest in the world. If you want to set up your business in China, you need to go Digital, catching up with the latest online marketing trends is now a necessity for every business.

Social media has presented in China with a bountiful increase of new business opportunities. In China, online social networks have become a major platform for the youth to gather information. Sina Weibo, a leading Twitter clone micro blogging platform is now playing an important role in Mainland China now has more than 198 million monthly active users. And WeChat, China’s largest mobile messaging app, has 1,000,000 brand accounts today, provides great opportunity to ecommerce, and allows merchants to utilize number of facilities to expand their businesses. This powerful app allows online business owners to view customers on their website, the pages they’re browsing, and products they’re viewing and buying. They can also chat with their customers through the app, to answer their questions and provide recommendations. Weibo marketing and WeChat marketing are the 2 major social media marketing channels in China.

While it’s widely acknowledged that SEO is important, you’ll need to combine content marketing with your SEO initiatives in order to garner more qualified search traffic. Baidu SEO is the practice of setting your website up so that it ranks high in Baidu’s organic results when certain search terms are used. Doing this will bring the right people, such as potential clients and partners, who use the right search terms to your website. It’s generally about structuring your website in such a way that it’s optimized for indexing within search engines. Compared with SEO, SEM is usually more expensive, but it’s also faster and stable. Companies can get stable results fast. Baidu SEM is extremely competitive in Chinese online marketing. The key to success with Baidu SEM is to be able to outperform your competitors.