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What's the Next Step of WeChat after Reaching 600 Million Users
0 CommentsTencent second quarter earnings in 2015 showed that the monthly active users are over 600million. The simple growth number cannot meet the Tencent expectation of capital markets. But the $80billion valuation may not overestimate WeChat’s possibility in future.
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Four Tips to Engage Chinese Social Media Users
0 CommentsDoes your company relish the idea of tackling overseas markets? China has more than 618 million internet-connected citizens. China’s market is hungry for new exciting products that speak to China’s cultural sensibilities. But how can your company or organization reach Asia with effective social media marketing?
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PR Director of JD.com : How to Overturn E-marketing
0 CommentsE-marketing is embracing a new era. Under this new background, we can’t stay in the front if we still follow the traditional marketing way, let alone hit the users. How should we deal with it? I think there are seven key words are extremely pivotal.
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Some Opinions about UGC Products
0 CommentsThe core of UGC products is content, after much accumulation, letting high-quality platform find the user and letting user find the interesting content, which is the important way of guarantee users’ stickiness. UGC products are not too complicated, but it is hard to master the products’ core capability.
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Five Truths and Misconceptions about Social Media in China
0 CommentsIf you ever played a game of Chinese Whispers then you’ll know a message inevitably gets distorted as it travels.
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What is the Most Important in Social Networking Services
0 Comments“Three Low Group” means the people whose education, age and income are low. Although this situation is vulgar, according to the current situation, it is necessary to analyze the “three low” if Weibo wants to realize breaking through.
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Target Marketing on New WeChat Ads Platform
0 CommentsTo the advertisers for the medium and small size enterprises, the WeChat open some oriental functions. As far as I known, there are only some basic orientations like city, sex, age, phone system and so on. With the further operation, its functions must be more abundant. People familiar with the function, oriental accurate choice almost decides the cost of the advertisement. How much will waste and how much will earn back is quite clear to them.
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Review Small and Medium Size Enterprises’ Social Brand Marketing
0 CommentsIn the social media era of brand marketing, we must put forward our solutions according to the brand strategies and adopt the social methods resort to the brand’s needs. Furthermore, socialized marketing is not only the social media marketing but the new media marketing integrated with the traditional media and other kinds of marketing.
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The Opening of the China Mobile Community Summit Symbolizes the Ecological Strategy Established by Tencent
0 CommentsThe Opening of the China Mobile Community Summit on 6th August Symbolizes the Ecological Strategy Established by Tencent. Then how marketers do marketing with the coming of QQ public account? Please follow us.
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Is Occasion Marketing Really That Important in Brand Promotion?
0 CommentsNowadays we are living in an era of chasing hot spots. Brands always promote their products with occasion marketing strategy and People are enthusiastically enjoying it as well. However, I was wondering: Is occasion marketing really so important when it comes to brand marketing?
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